Industry news
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Pure Launches 2024 Spring and Summer Collection
Bold, energetic and truly confident, Pure, Marchon’s own brand, proudly introduces a new brand direction with the launch of its latest collection, featuring sleek, mood-boosting optical styles that are sure to make a bold statement statement. Developed specifically for fashionistas and everyday ...Read more -
JPLUS Launches Arie Sunglasses Collection
JPLUS recently released its latest model Arie sunglasses series. The model “Aire” belongs to the fourth volume of the JPLUS SUMMER 24 series and represents a hymn aimed at rediscovering and fully enhancing the multifaceted identity of the brand, which has never been abandoned and is ...Read more -
The Vysen Brand Disrupts Market Ideals and Concepts
Vysen brand The word VYSEN comes from ancient English, meaning “unique” or “different”. Beyond virtue, it highlights a character trait that promotes collective and individual greatness. In every one of our products, we put our passion spectrum into sunglasses: love and e...Read more -
Traction Eyewear Collection The Finest French Design
The Traction collection takes the best of French design and pushes it further. The color combination is fresh and youthful. Rhinestones – yes! Dull shapes – never! This quote is more about revolution than evolution. Since 1872, Traction has been creating truly unique eyewear through five ...Read more -
Oliver Peoples Launches New Collection
The most fascinating thing about the classic American fashion eyewear brand Oliver Peoples is its elegant and low-key retro aesthetics and delicate and solid workmanship. It has always given people a timeless and refined impression, but the recent Oliver Peoples is really surprising. Speaking of...Read more -
Valentino Black Angel 2024
Pierpaolo Piccioli, creative director of Maison Valentino, has always believed that color is a powerful channel of immediate and direct communication and has always been used as a means to recalibrate perception and re-evaluate form and function. For the Valentino Le Noir Autumn/Winter 2024-25 c...Read more -
A New Collection of Andy Warhol’s Iconic Eyewear-ANDY WARHOL-LEGACY
“If you want to understand me, don’t think too deeply. I’m just on the surface. There’s nothing behind it.”── Andy Warhol Andy Warhol Andy Warhol, the most influential artist of the 20th century, changed the public’s impression of difficult and precious painti...Read more -
Tocco Eyewear Launches Beta 100 Eyewear
Frameless range of 24 new lens shapes and colors Tocco Eyewear is pleased to launch the latest addition to its rimless custom line, the Beta 100 Eyewear. First seen at Vision Expo East, this new version doubles the number of pieces in the Tocco collection, allowing for seemingly endless combina...Read more -
Stupor Mundi Announces New Luxury Collection of Sunglasses
Stupor Mundi Group, one of the world’s luxury eyewear companies, recently announced its first ultra-luxury sunglasses collection. The brand’s first collection is a celebration of Italian style and gorgeous materials designed to create timeless boutique eyewear through the use of luxu...Read more -
Jacques Marie Mage Launches: EUPHORIA III
As an ode to the bold and sublime vision of 1970s sensibility, EUPHORLA returns with limited edition eyewear that marries the aesthetics and attitudes of the decade when free love and feminism became mainstream, feverishly rendering femininity all the way. Designed in Los Angeles and handcrafte...Read more -
2024 Spring and Summer Boss Eyewear Series
Safilo Group and BOSS jointly launch the 2024 spring and summer BOSS eyewear series. The empowering #BeYourOwnBOSS campaign champions a life of self-determination driven by confidence, style and forward-thinking vision. This season, self-determination takes center stage, emphasizing that the cho...Read more -
Mcallister 24 Spring And Summer Series Glasses
Altair’s spring/summer McAllister eyewear collection is designed to showcase your unique vision, blending sustainability, premium quality, and personality. Debuting six new optical styles, the collection continues to push boundaries with statement-making shapes and colors, unisex designs, ...Read more -
Cutler and Gross launch ‘Desert Playground’ Collection
British independent luxury eyewear brand Cutler and Gross launches its 2024 spring and summer series: Desert Playground. The collection pays homage to the sun-drenched Palm Springs era. An unparalleled collection of 8 styles – 7 eyeglasses and 5 sunglasses – interweaves classic and contem...Read more -
Calvin Klein Spring 2024 Collection
Calvin Klein Calvin Klein launches Spring 2024 eyewear campaign starring Emmy Award-nominated actress Camila Morrone. The event, shot by photographer Josh Olins , saw Camila effortlessly create a statement look in new sun and optical frames. In the campaign video, she explores New York City, the...Read more -
Etnia Barcelona Organizes Water Activities
Etnia Barcelona launches its new UNDERWATER campaign, which transports us to a surreal and hypnotic universe, evoking the mystery of the deep sea. Once again, the Barcelona-based brand’s campaign was one of creativity, experimentation and attention to detail. Deep in the unexplored ocean, ...Read more -
Altair launches New Cole Haan SS/24 Series
Altair’s new Cole Haan eyewear collection, now available in six unisex optical styles, introduces sustainable materials and design details inspired by the brand’s leathers and footwear. Timeless styling and minimalist style combine with functional fashion, putting versatility and com...Read more
