The current global sunglasses market exhibits a diversified trend in material choices. Acetate continues to lead fashion trends with its rich colors and textures, holding a 38% market share; TR90 material, with its superior lightweight properties, performs exceptionally well in sportswear, achieving an annual growth rate of 25%; metal materials maintain a stable position in the high-end market, while innovative applications of composite materials are becoming a new growth driver.
Each regional market exhibits distinct characteristics:
The North American market favors bold and innovative designs, with oversized cat-eye frames and retro aviator styles being highly popular, and a preference for highly saturated bright colors. Consumers value personalized expression, and limited-edition collaborations often trigger buying frenzies.
The European market continues its elegant tradition, with classic browline frames and delicate thin metal frames dominating. Color choices are predominantly neutral, emphasizing texture and timeless design. The influence of Italian and French brands is particularly significant in this region.
The Asia-Pacific market seeks a balance between lightweight and fashionable, with small frames and transparent materials being highly sought after. Consumers in the Japanese and South Korean markets pay particular attention to detail, with soft pastel colors and minimalist styles being very popular.
The African market, on the other hand, exhibits a vibrant character, with brightly colored, large frames being the mainstream. Local consumers especially favor patterns and decorations with ethnic characteristics.
Three Core Advantages of Plastic Sunglasses:
Superior Design Expression – Supports complex shapes and accurate color reproduction
Outstanding Wearing Comfort – 30% lighter than metal sunglasses
Superior Durability – 2x more impact resistance, 40% longer lifespan
Unique Value of Choosing Dachuan Optical Custom Sunglasses:
As professional sunglasses customization experts, we offer:
Global Design Vision: In-depth understanding of regional market trends
Professional Technical Support: Comprehensive guidance from material selection to process implementation
Flexible Supply Chain: Supports small-batch, multi-batch customization needs
Regarding packaging customization, we recommend a regional strategy:
North American Market: Trendy packaging highlighting personalized design
European Market: Minimalist packaging emphasizing quality and environmental protection
Asia Pacific Market: Refined packaging focusing on detail and practicality
African Market: Distinctive packaging reflecting vitality and regional characteristics
Customized packaging not only enhances product value but also strengthens brand recognition. Research shows that exquisite packaging can increase brand recall by 45% and repurchase rate by 30%.
Let’s join hands to help your brand gain a competitive edge in the global market with professional products and precise market positioning.
Post time: Nov-25-2025