Amidst the global aging population, reading glasses have evolved from functional items to practical and fashionable lifestyle essentials. According to Euromonitor International data, 72% of overseas consumers aged 50 and over prefer branded reading glasses, making this a prime opportunity for cross-border e-commerce sellers to build their own brands.
Why is it crucial to customize your own brand of reading glasses? In the highly homogenized cross-border market, unbranded products are easily ensnared in price wars, resulting in shrinking profit margins. Private brands, on the other hand, can establish a consumer awareness barrier. Data shows that the repurchase rate of branded reading glasses is 40% higher than that of off-brand products, and the average order value increases by over 30%. When consumers identify with a brand, it not only reduces customer acquisition costs but also fosters sustained word-of-mouth communication.
Our customized reading glasses sets provide comprehensive support for branded operations. Our reading glasses meet both European and American CE and FDA certification standards. Frames are available in a variety of materials, including plastic, metal, titanium alloy, and ultra-light TR90, with 12 style collections, including retro, business, and sport, catering to diverse aesthetic preferences.
Brand customization services are available throughout the entire process: custom laser-engraved temples with your brand logo, custom-designed gift boxes, and even product specifications can be adjusted to meet target market needs. Combined with provided brand storytelling and visual design materials, we help sellers quickly establish their brand image. We have established an efficient supply chain system with 72-hour rapid proofing and 30-day spot replenishment, supporting small-batch trial production and flexible production, significantly lowering the barrier to brand development.
In the second half of cross-border e-commerce, brand power is the key to competitiveness. Choose our customized reading glasses sets, from product differentiation to brand value accumulation, making each pair of glasses your brand’s signature, securing a place in the trillion-yuan overseas market and achieving the transition from “selling products” to “creating a brand.”
Post time: Aug-05-2025