A Lightweight Revolution: The Market Appeal of TR90 Frames and New Opportunities for Brand Customization

A Lightweight Revolution: The Market Appeal of TR90 Frames and New Opportunities for Brand Customization

In the history of eyewear materials, the birth of TR90 (plastic titanium) marked the beginning of a “comfort revolution.” This patented polymer material, originating from Switzerland, has rewritten the rules of competition in the eyewear frame industry since its introduction in the early 21st century with its revolutionary lightweight experience. Initially used primarily in professional sports protection, it quickly expanded into the everyday fashion market due to its superior wearing comfort, becoming the material of choice for consumers seeking a lightweight experience.

The superior advantages of TR90 frames are mainly reflected in three aspects:

Ultra-lightweight Wearing Experience
TR90 material has a density of only 1.14-1.18 g/cm³, approximately 30% lighter than ordinary acetate. This “near-imperceptible” wearing experience is particularly suitable for people who need to wear glasses for extended periods. Whether commuting to the office or engaging in outdoor activities, it effectively reduces the burden on the bridge of the nose and ears.

Exceptional Durability and Safety

The TR90 possesses “memory metal”-like properties, automatically returning to its original shape after being bent under external force. Its impact resistance is more than twice that of ordinary plastics. Furthermore, the material is free of harmful chemicals, making it safe for consumers with sensitive skin.

Excellent Color Performance
Through advanced injection molding technology, the TR90 offers a rich selection of colors, from classic black to fashionable bright hues, satisfying the aesthetic needs of diverse consumer groups.

Market acceptance of the TR90 frame continues to rise. According to the latest industry research, over 65% of consumers consider “lightweight and comfortable” as their primary factor when purchasing new glasses. The TR90 frame, with its superior comfort and durability, is particularly popular among young consumers worldwide, and its market share in the sports sunglasses segment has exceeded 40%.

By partnering with Dachuan Optical to customize your TR90 sunglasses, you’ll receive comprehensive professional support:

We have deep expertise in TR90 material processing, enabling us to provide you with:

Precise structural design: Optimized frame structure and weight distribution based on the material characteristics of TR90.

A wide range of colors: Offering over 50 standard color options, with support for personalized color matching.

Professional surface treatment: Ensuring every detail meets superior quality standards.

Furthermore, we strongly recommend you consider the value of customized packaging:

A well-designed customized eyewear case not only provides comprehensive protection for your product but also enhances your brand value. Our customized packaging services include:

Functional design: Shock-resistant structure for safe transport.

Brand image building: Enhanced brand recognition through exquisite logo craftsmanship.

Enhanced user experience: Complementary cleaning cloths and carrying pouches for a perfect user experience.

Let’s work together to perfectly combine the superior performance of the TR90 with your brand’s creativity, jointly creating a market-leading star product.